Privacy Policy

Information We Collect

We may collect personal identification information from users in a variety of ways, including when users visit our site, register, make a reservation, fill out a form, or interact with our services. The types of information we may collect include:

• Name, address, email address, and billing/credit card details voluntarily provided by you
• Automatically collected data including cookies and server logs
• Precise geolocation data via GPS, Wi-Fi, or cellular network
• Demographic information such as age, gender, income, browser type, and IP address

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right to withhold services that require such information.

How We Use Your Information

We collect and use personal information for the following purposes:

• To better understand your needs and provide you with better service
• To fulfill and manage reservations and service requests
• To send promotional communications, with your consent
• To conduct surveys and market research
• To customize the website experience based on your behavior
• To process payments and send trip confirmations and reminders

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

SMS / Text Messaging

By providing your phone number and opting in, you consent to receive SMS/text messages from American River Raft Rentals. These messages may include booking confirmations, reservation reminders, trip updates, weather alerts, promotional offers, and information about rafting services.

Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP or OUT to any message. For help, reply HELP or contact us at info@raftrentals.com.

We do not share, sell, or rent your mobile phone number or any information collected through our SMS program to third parties for their marketing purposes.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period depends on the relevance of the data, applicable legal requirements, the type of contract, and legitimate business interests.

Disclosure of Your Information

We do not disclose personally identifiable information to third parties except in the following circumstances:

• As necessary to provide the services you have requested
• With your explicit consent
• In aggregate, anonymized form for statistical analysis with trusted partners
• As required by law or in response to a lawful request from a government agency
• To enforce our Terms of Service or protect the rights and property of the company

Any third-party partners with whom we share data are required to maintain the strictest confidentiality and may not use your information for purposes beyond what we authorize.

Third-Party Services

Our website may include embedded content or integrations from third-party providers including Facebook, Twitter, and YouTube. These services have their own cookie and privacy policies over which we have no control. We encourage you to review their policies independently.

Our website may also contain links to third-party websites such as Sacramento County Parks. We are not responsible for the privacy practices of those sites.

Cookies

Our website uses cookies to improve your browsing experience. Cookies we may use include:

• cfduid — CloudFlare CDN security cookie
• PHPSESSID — Session identification
• Authentication and preference cookies for logged-in users

You can disable cookies in your browser settings, though some features of the site may not function as intended.

Data Security

We employ appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL/HTTPS encryption throughout the site, secure server environments, restricted employee access to personal data, and data breach protocols with prompt user notification in the event of a breach. Payment information is processed through secure, encrypted channels.

Children's Privacy

Our website and mobile application is not directed to, and does not knowingly collect personally identifiable information from, children under the age of thirteen (13). If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly.

Your Rights & Data Access

Registered users may request an exported file of the personal data we hold about them. You may also request that we erase any personal data we hold, except for information required for administrative, legal, or security purposes.

Residents of the European Union may exercise their rights under GDPR, including the right to access, correct, or delete their personal data, by contacting us directly.

Changes to This Policy

We may update this Privacy Policy from time to time. Users will be notified of significant changes via email and must accept any amendments to continue using our services. We encourage you to review this page periodically to stay informed.

Contact Us

If you have any questions about this Privacy Policy, please contact us at info@raftrentals.com, call us at (888) 338-RAFT, or write to us at: